COOKIE POLICY
Cookie Policy
Data Controller
HRS GmbH
Breslauer Platz 4
50668 Köln
Germany
is responsible for the data processing on this service.
in following referenced as “we”, “our”, “us”.
What are Cookies?
A cookie is a small file attachment, which is placed in the browser of your computer or on your mobile device. So-called “first party cookies” are cookies controlled by the company, which operates the domain on which the cookies are placed. Our cookies are therefore “first party cookies”. Whenever we allow third parties to use cookies through the web pages and apps (in following referenced as “Products”) of us, these cookies are “third party cookies”.
In addition to cookies, other comparable tracking technologies may be used. For example, they include tracking pixels (called pixel tags, web bugs, or GIFs), tracking URLs, local storage objects (LSO) or software developer kits (SDKs). A tracking pixel is a tiny graphic only one pixel in size which is sent either via a web page request, in an app, or in an advertisement to your computer. Pixels can be used to request data from your device, for example your type of device or your operating system, the IP address, and the time of your visit. Pixels are also used to operate and access cookies in your Browser. Tracking URLs can be used to determine via which referring website our Products are visited. LSO works in a similar manner as cookies, but the information is stored locally on your browser. SDKs, however, are small code components within apps, which work in a manner similar to cookies and tracking pixels.
For the purposes of the present rules regarding cookies, all of these technologies are collectively referred to as “cookies”.
Depending on their function and their intended use, cookies can be divided into four categories: Strictly Necessary Cookies, Functional Cookies, Performance Cookies, and Targeting Cookies.
Your Cookie Settings on this Product
Click below button to view your current settings of cookies on this Product and manage your preference including the option to withdraw previously given consent and object to cookies. Please click “Cookie Settings” in our footer to manage your cookies.
Cookies on This Product Which Do Not Require Consent
Strictly Necessary Cookies
- Strictly Necessary Cookies ensure functions without which you could not use this site as intended.
- Purpose of using Strictly Necessary Cookies includes:
- displaying our Products to you and ensuring proper functioning
- creating user account, log in, and managing your bookings
- exchange information with partners if strictly necessary (e.g. payment / refund in case of contractual agreements)
- serving content according to your preferred language and currency settings as well as your search and view history for your convenient, efficient and user-friendly surfing experience on our Products
- storing your log-in data to ensure that you do not need to reenter them again every time you visit our page. Your password, however, is always encrypted.
- preparing reports about our Products’ activities and functionality
- management of cookie settings and cookie consent
- Above purposes are indispensable for correct functionality of our Products considering that they enhance user-friendliness and ensure that your visit to us is as pleasant as possible or is necessary to fulfill a contract with you or our partner. The legal basis for use of these cookies necessary for the purpose of the company is Article 6, Paragraph 1, letter f of the General Data Protection Regulation.
- Strictly necessary cookies can not be deactivated using the function of this page. You can deactivate cookies in general in your browser at all times. However, this may result in the website not functioning properly.
Cookies on This Product Which Require Consent
In addition to strictly necessary cookies, we also use functional cookies, performance cookies, and targeting cookies for various purposes. We also integrates third party contents in our Products. For example, this includes the installation of social plugins of different social networks, videos from video platforms, special features like chat windows or maps. These third party providers may install cookies while you visit our Products and, as a result, for example, receive information that you have accessed our Products. Please visit the websites of such third party providers to receive more information regarding their use of cookies. Whenever you have decided to basically not grant or withdraw your consent for the use of cookies which require consent, we will ensure that these cookies are no longer installed on your computer in the future. Whenever you decide against functional cookies, performance cookies, and targeting cookies, under some circumstances, you may not be able to use some functions on our Products.
Functional Cookies
Functional cookies enable us to provide enhanced functionality and personalisation. Apart from the universal functionality, we from time to time develop features that we offer to part of our customers based on their profile and interest. As such, we collect information such as your language and country settings, whether or not you registered our user account, what hotels you have viewed and booked with functional cookies to provide features and/or content that fits best for your personal need and experience. We also provide additional communication channel for example web and app push notification, in which functional cookies is required to deliver the messages to your browser or device.
Performance Cookies
We use performance cookies to obtain an idea of how visitors use our Products to improve and further develop our Products, to analyze the effectiveness of advertisements and notices, and to ensure that we continue to remain interesting and relevant. The collected information is aggregated and therefore analyzed in an anonymous manner. Performance Cookies collect information about how our Products are used. The data collected by us cover pages you have visited, referring and exit pages, platforms used, and emails you have opened and to which you have reacted. This also means that we may collect data regarding your usage behavior on our Products, including the number of mouse clicks on a specific page, mouse movements, scrolling activities, search terms entered by you, and the text entered by you in the respective fields. In addition, we use performance cookies as a part of our online/mobile advertising campaigns to find out how users use our Products after viewing an online ad and analyse the performance of different campaigns. This also includes advertisement on third-party pages.
Targeting Cookies
Targeting Cookies are used to display ads which are relevant for the user and target his or her specific interests.
In addition to our own “first party cookies”, we use some advertising partners who assist us to make the Internet offering, the website, and the apps more interesting for you. Therefore, whenever you visit our Products, cookies of partner companies are also stored on your hard disk. They are cookies, which are automatically deleted after the specified time. The cookies of our partner companies also only contain pseudonymous, in most cases even anonymous data. For example, they are data regarding which hotels you have viewed, whether anything was booked, which hotels you searched for, etc. In this respect, some of our advertising partners also collect information beyond the website about which pages you have visited earlier or in which hotels you were interested or booked, to be able to show you advertising which matches your interests as much as possible. Our partners will not combine these pseudonymous data with your personal data at any time. They are exclusively intended to allow our advertising partners to provide you with advertising which might be of actual interest for you.
Types of Information
When you use our Products, we possess below types of information about you. We will share the information to partners according to your consent of different cookies category.
Technical Data
- Including but not limited to device type, browser, operation system and its version, network and connections
- Technical performance of our Products, including but not limited to the page loading time, bounce rate, time on site, error information our Products produced
Traffic Data
Information about from which channel or marketing campaign you reached our Products.
Page Data
Information of the page settings, including but not limited to URL, page type, name, title, version, language, currency
User Account Data
- Type of account you registered or logged in, method you used to register or login, register or login status
- Number of booking and/or cancellation you made with the account / device
- Type of loyalty program you add or use with your account
- Your newsletter sign up status
- User Account Data does not include your personal information, contact information and credit card information.
Search Data
- Information you provided for a search, including but not limited to location, hotel, date of travel, number of rooms and number of persons you searched for
- Your interaction with the search result, including but not limited to viewing, clicking, filtering and sorting
- Information of the search result, including but not limited to hotel name, hotel location, hotel type, price, type of room offers, guest rating, breakfast option and cancellation option
Booking Data
- Information of your booking, including but not limited to date of travel, number of rooms, number of persons, loyalty program, booking type, payment method and additional request to hotel
- Information of the hotel you have booked or cancelled, e.g. hotel name, hotel location, hotel type, price, type of room offers, guest rating, breakfast option and cancellation option
- Booking Data does not include your personal information, contact information and credit card information.
Unique Identifiers
MyHRS ID, My Hotel.de ID, Booking ID, Device ID, Google ID, Adjust ID, Accengage ID, Dynamid Yield ID, Adobe ID.
Further on we will only reference to these categories.
Use of Cookies on this Product.
Partners using Strictly Necessary Cookies
We use Google Tag Manager, a service of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”), to control what scripts to be executed on our Products. Google Tag Manager allows website tags to be managed through an interface. Google Tag Manager only implements tags. This means, no cookies are used and no personal data is collected. Google Tag Manager triggers other tags, which in turn may collect data. However, Google Tag Manager does not access this data. In order to monitor system stability and performance, Google Tag Manager may collect some aggregated data about tag firing. This data does not include any user-specific identifiers that could be associated with a particular individual. For more information about Google Tag Manager, please visit https://www.google.com/intl/de/tagmanager/use-policy.html.
OneTrust
OneTrust, a service by OneTrust Technology Limited located in Dixon House, 1 Lloyd’s Avenue, London EC3N 3DQ, United Kingdom, is a service we use to manage users’ consent on cookies usage. Once you are on our products, your preference of cookies usage will be stored in the “OptanonConsent” cookie created by OneTrust in your browser. We will further create / block the cookies of other partners according to your preference. OneTrust only collects consent and it does not process personal information or share this information.
Partner Program
We are in collaboration with a list of affiliate and strategic partners to provide you with our services. If you want to book through our partners, you will be redirected to our products and be able to use our hotel search and booking services. If you subsequently book a hotel with our products after such redirect, we have to inform our partners with some booking details, which we will use to fulfill our contractual and/or payment obligation with our partners. The information shared does not include any of your personal information.
We are providing below types of information regarding your use of our Products to our partners: Traffic Data, Booking Data and Unique Identifiers.
The following partners are examples of such collaborations:
- Allgemeiner Deutscher Automobil-Club e.V. (ADAC), Hansastraße 19, 80686 München
- Deutsche Bahn Vertrieb GmbH, Stephensonstr. 1, 60326 Frankfurt a. Main
- idealo internet GmbH, Zimmerstraße 50, 10117 Berlin
There are several more minor affiliate or strategic partners. Usually you are redirected from the partners site to our website.
Partners using Functional Cookies
Mobile Push Notification:
iOS: https://support.apple.com/guide/iphone/change-notification-settings-iph7c3d96bab/ios
Android: https://support.google.com/android/answer/9079661
Web Push Notification: Please open the following link for directions of how to do this according to different browser types:
Google Chrome: https://support.apple.com/guide/iphone/change-notification-settings-iph7c3d96bab/ios
Apple Safari: https://support.apple.com/de-de/guide/safari/manage-website-notificationssfri40734/mac
Mozilla Firefox: https://support.mozilla.org/de/kb/push-benachrichtigungen-firefox
Partners using Performance Cookies
Google Analytics is a service of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”).
We use Google Analytics to collect information about your behavior on our Products to better understand your needs and interest. Google Analytics uses “cookies”, meaning text files which are stored on your computer and permit analysis by Google of the use of our offering. The information collected by the cookie regarding use of our Products (including your anonymized IP address) is usually sent to a Google server in the US and stored there. Data in Google Analytics associated with cookies, user identifiers or advertising identifiers are retained for 38 months.
Google will use the aforementioned information to analyze your use of our Products, prepare reports about the Products activities for us, and provide other services for us in connection with the use of web pages/apps and the Internet. The IP address, which is sent by your browser within the scope of Google Analytics, is not combined with other Google data.
These data are only transferred by Google to third parties according to the legal regulations or within the scope of contract data processing. In no case will Google combine the data with other data collected by Google.
We are providing below types of information regarding your use of our Products to Google Analytics:
Technical Data, Traffic Data, Page Data, User Account Data, Search Data, Booking Data and Unique Identifiers
By accepting the use of Performance Cookies, you agree to processing of the data collected about you by Google, the above-described manner of data processing, as well as the specified purpose. You can prevent the storage of cookies based on the respective setting of your browser software; however, we herewith inform you that, in this case, it may not be possible to fully use all functions of our Products. You may also prevent collection of the data generated by the cookie and related with your use of these web pages (including your IP address) for Google as well as the processing of such data by Google by downloading and installing the browser plugin available at the following link.
For more information regarding Google Analytics and data privacy, please see: http://tools.google.com/dlpage/gaoptout?hl=en
Firebase Analytics
Firebase is a real time database which makes it possible to embed real-time information on the website/apps. We use
Firebase Analytics to collect information about your usage of our Mobile Apps.In the process, anonymized user data are transmitted to Firebase. Firebase is a subsidiary of Google and is domiciled in San Francisco (CA), US.
We are providing below types of information regarding your use of our Products to Firebase Analytics:
Technical Data, Traffic Data, Page Data, User Account Data, Search Data, Booking Data and Unique Identifiers
The Data Privacy Notice of Firebase can be found at https://www.firebase.com/terms/privacy-policy.html.
Content Square
We also use ContentSquare, a web analytics service provided by ContentSquare SAS (50 avenue Montaigne, 75008 Paris, France), which uses so-called “cookies”. If you visited our Products, the following data in particular are stored: the IP address, information on the operating system, screen resolution, the pages you visited, the referrer URL from which you reach our Products, the date, time and duration you visited our Products, information about interactions with website elements (clicks, mouse position, scroll, hover, blur, focus, anonymized HTML content), booking information. IP Address will be stored by Content Sqaure for no longer than 3 days. Following such period IP is deleted.
Content Square use IP address only for: Geo location up to city level, blacklist unwanted IP Address and log for system troubleshooting purposes. Wewill use aforementioned information to evaluate your use of our Products, to compile reports on website activity for us and to provide further services related to website and internet use. This use is pseudonymised. Data is retained up to 13 months.
We are providing below types of information regarding your use of our Products to Content Square:
Technical Data, Page Data, User Account Data, Search Data, and Booking Data
If you do not want ContentSquare to have insight into your usage behaviour as just described, you can integrate a deactivation add-on into your browser. You can find further information at: https://contentsquare.com/gb-en/support/faqs/.
Partners using Targeting Cookies
Act-On Beacon Tracker
The Act-On Beacon Tracker (Act-On Software, Inc.) is used by us to identifies visitors and sends behavioral data from our Products back to Act-On to power segmentation, reports and complete our view of contact engagement.It works by placing a cookie on your browser. The cookie identifies and stores all behaviors that you take on our Products, Act-On landing pages and forms. Page visit data is sent to Act-On and is connected to your Act-On profile once Act-On can associate a cookie ID with an email address. This association is often the result of clicking through an email we sent to you from Act-On or a form submission. The Act-On beacon code originates from and is managed by Act-On, so this is considered a third-party cookie and Act-On is the cookie provider.
For more information about Act-On Privacy Policy, please check: https://act-on.com/privacy-policy/
We are providing below types of information regarding your use of our Products to Act-On Beacon Tracker:
Page Data, Facebook Custo.
We are using the insight-tag/Retargeting tag of LinkedIn to let LinkedIn show you advertising that is of your interest and attribute a hotel booking to the correct advertising medium. The LinkedIn Insight Tag drops a cookie on your web browsers when you click on our ad banner in LinkedIn and visit our Products. Cookie information is matched against LinkedIn’s member data for analysis and marketing purposes. Information about your activities on our Products (e.g. surfing behavior, visited sub-pages, downloaded a white paper etc.) is collected. Your IP address, truncated or hashed, is saved and used for a geographical adjustment. You can find further information on the purpose and scope of data collection here: https://www.linkedin.com/legal/cookie-policy. We will process these data to learn more on our audience.
You can object to this data transfer under https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out?trk. In general, the data will be erased after 180 days. We don’t combine the LinkedIn Data with data in our databases.
We are providing below types of information regarding your use of our Products to LinkedIn:
Page Data
Managing and Deleting Cookies
Use the upper button to easily reject or accept categories of cookies which require consent. You may also block and delete cookies by changing your browser settings. To manage cookies, most browsers allow accepting or rejecting all cookies or only accept certain types of cookies. The process to manage and delete cookies can be found in the Help function integrated in your browser. Whenever you restrict the use of cookies, you may not be able to use all interactive functions of our Products.
Deactivating or Managing Your Browser Settings
The following list provides additional information on how to deactivate or manage your cookie settings in your browser:
Google Chrome: https://support.google.com/chrome/answer/95647?hl=en
Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
Internet Explorer: https://support.microsoft.com/en-us/help/17442/windows-internet-explorer-delete-manage-cookies
Safari: https://support.apple.com/guide/safari/manage-cookies-and-website-data-sfri11471/mac
Version v1.1
Effective date: 02.12.2020