How Ströer achieved 94% Program Adoption with HRS

How Ströer achieved 94% Hotel Program Adoption with HRS

Why Ströer has chosen HRS as their Tech Solution Partner to Relaunch the Travel Management in the Hotel sector

initial situation

Ströer, one of Germany’s leading media companies with around 10,000 employees and over 300,000 analog and digital advertising offers, was facing several challenges - creating transparency along the travel processes, (especially for hotel bookings), as well as simplifying and standardizing booking processes. In the past, there was a booking system in place, but employees often booked their hotel stays outside the managed channels, so Ströer had little overview of the costs incurred and no control over expenses.

Ströer was looking for a solution that would give them comprehensive visibility and control over their costs while ensuring traveler program compliance. The solution also needed to be user-friendly and create value for travelers to increase adoption and ensure compliance.

Reviews

With HRS, we have managed to create data transparency at all levels of hotel procurement as well as significantly simplified the booking and payment process. This increases employee satisfaction, program adoption and ensures strategy-compliant behavior.

Simone Kollmann GöbelsSVP Procurement & Real Estate, Ströer Group